Encouraging millennials to join your loyalty program can be an experience as frustrating as herding cats — unless the right approach is used. Millennials have an unfair reputation for being [...]
Digital signage has already found success in the commercial world, but some of its most practical uses can be harnessed by large organizations like hospitals. The healthcare industry in general [...]
Banks and their patrons have become one of the most receptive audiences to the digital signage revolution. Traditionally thought of as dull, emotionless place, banks across the world have been [...]
Everyone wants to feel special. With the right type of loyalty program, your best customers will not only see added value from their regular purchases but also deeper emotional affinity that [...]
Some brands sneer at the idea of offering coupons since they seem to only benefit the customer, but the truth is that coupons help out businesses just as much. Coupons have been shown to increase [...]
With the wider availability of healthcare as a result of recent legislation and an increased demand for patient-centered care, beacons stand as a viable solution to address shortcomings and [...]
Digital signs can have a powerful effect upon the customer experience. Nothing has the potential to disrupt static display advertising or ubiquitous store fixtures quite like digital sign [...]
Beacons have a tremendous potential for disruption and innovation in the travel industry. Both travel customers and employees have slews of information to process, and since terminals can be [...]
Beacons can benefit small businesses just as much as they have been helping large retailers. While these businesses can try to utilize beacons in the same way that larger chains are, the more [...]
The consistency principle is a powerful psychological tool and persuasion tactic that can be used to warm customers up to the idea of a sale. Once an initial sale is completed, the consistency [...]
Between national brands encroaching on one another’s territory and the convenience of eCommerce, consumers have more choices now than ever. They are often motivated by price rather than [...]
The scope of beacon technology use is expected to balloon within the next several years. While beacons have made the biggest waves in the retail sector as of now, thought leaders like ABI [...]
