Digital Social Retail added a level of simplicity to their proximity marketing technology suite [...]
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«The idea of this project emerged as a result of visiting a mall in London that allowed visitors to stroll and have all the mall events on their smartphone. Having been asked to set up a 'badge card' system in our classrooms to facilitate the roll call of students by teachers, I immediately saw the potential of this type of technology and I connected the dots. We are in the space of connected objects which will allow an additional set of possible services to be invented by our students. A big thank you to Digital Social Retail for accepting this challenge and to have made a great adventure».
Catherine Croiziers de Lacvivier, CIO ESSEC Business School