Social Retail for Smart Cities

Wherever crowds gather, Social Retail can enhance the smart city vibe while increasing revenue for businesses in the area.

We Can Help You

  • Create easy navigation for your visitors using digital signage and smartphone notifications
  • Push offers, deals, and discounts directly to visitor phones as they pass by shops
  • Send notifications with information when close to a landmark (museum, church, official building..etc)
  • View public service announcements (floods, evacuation, etc.)
  • Provide travel guides
  • Update arrival times and delays of public transportation
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Industry Facts

85%
of US consumers are influenced to try a new product due to a coupon (Source: Valassis)
26%
In 2015, 26% of US shoppers already used a smartphone when shopping (Source: Nielson)

Social Retail In Action / Case Study

Ville-De-Saint-Etienne-Logo

Digital Social Retail Becomes the First Company to Deploy Connectors Throughout an Entire City

Connector technology has emerged as a game-changer in the world of proximity marketing, allowing businesses, organizations, schools, event coordinators and a number of others connect with individuals nearby. In an isolated setting, these devices have already begun to make an impact: Retailers attract customers more easily, event participants can obtain useful information at short notice, companies can align their marketing materials across all media channels.

How might connector technology influence consumption habits and information dissemination if it were used across, say, an entire city?

How has one French city boosted engagement?
How has one French city boosted engagement?

Saint-Étienne, France, gets a connector tech makeover
Digital Social Retail recently deployed connector technology throughout St Etienne, France – the first time any city has been completely outfitted with the devices.

Connectors provide a more intimate, specific channel through which organizations and their audience can communicate. That’s great when it’s just one store leveraging the technology, but at scale, the effect creates a better-connected, more efficient, smarter city.

Digital techniques like connector marketing have only begun to make the leap from a person-to-person or business-to-consumer platform to one that can connect multiple people with several other entities. This project in St Etienne will demonstrate how that can take place and how the modern city may soon look.

Consider a few examples:

  • Always informed: Individuals will be aware of events, alerts, and other noteworthy items on a regular basis and up to the minute no matter where they are in the city.
  • A better shopping experience: Consumers who are out and about can turn on their device’s wireless proximity sensors to determine which of their preferred stores has the best deal any given day.
  • Better analytics: Through Bluetooth-enabled connectors, the city will have a wealth of information at its disposal that it can use to plan more efficient operations and identify patterns and trends – where traffic is most likely to form, which days see more people out and about, and so on.

Those are just a few of the ways connectors might positively influence day-to-day life in modern St Etienne, but the beauty of connector technology is that it can be more than just a marketing platform – as Digital Social Retail demonstrated with other connector technology partners.

Social Retail Platform

Social Retail digital signage platform

Social Retail® digital signage platform

With Social Retail’s Video Module, you can seamlessly update all your screens with new content, videos, images and text. Regardless of whether you have one screen or one thousand, you can manage them all from one computer.

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Social Retail BEACON PLATFORM

Social Retail® CONNECTOR PLATFORM

With our Connector Module, you’ll be able to program mobile notification campaigns for your city and let your visitors know about important information and special events.

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Start your Social Retail campaign today!