Visit Digital Social Retail showcasing itâs Social Retail® Platform at Ad: Tech Moscone Center San Francisco. May 20-21. As the longest running marketing event in the U.S. focused on modern [...]
Purchasing a set of beacons for your retail space or venue is an exciting step into the future of personalized, location-based marketing. When you buy beacons, you are committing to provide a [...]
Customer retention is one of the most important factors that drive growth. While acquisition would seem to be the focus of industries like service providers, seven out of ten service providing [...]
The mobile world is transforming the way businesses reach their customers — and sometimes even the way they do business. After a miracle of engineering that was multi-touch interfaces and [...]
Retail use of beacons can overshadow the creative ways they are powering other industries. Beacons are actually poised to infiltrate almost every business, and their uses are only limited by the [...]
2015 marks that year that proximity marketing will officially have taken off the training wheels. Macy’s stepped up from its pilot program to commit to installing 4,000 of its [...]
Digital signage promises significant gains compared to older forms of display technology. This advantage often comes with a high program start-up cost, leaving many retailers wondering how to [...]
As more eCommerce and physical retail brands vie for customer dollars, customer loyalty becomes a crucial part of any long-term business strategy. Earning one sale is no longer enough to [...]
Beacon technology is poised to finally deliver a compelling interactive online experience right inside of the store. Customers who felt that physical retail had become too “vanilla” [...]
Push notifications are a vastly underutilized marketing strategy that has the potential for real benefits. Brands who are able to successfully add push functionality to their app will see better [...]
Brick-and-mortar stores are finally getting the technology boost they needed to keep up with the high demands of tech-savvy customers. As the internet matured over the past decade and a half, [...]
2014 became a landmark transitional year for retailers. While few earth-shattering concepts or technologies debuted, many traditional and eCommerce brands saw earlier ideas crystallizing into [...]
