Wherever crowds gather, Social Retail can enhance the smart city vibe while increasing revenue for businesses in the area.
Connector technology has emerged as a game-changer in the world of proximity marketing, allowing businesses, organizations, schools, event coordinators and a number of others connect with individuals nearby. In an isolated setting, these devices have already begun to make an impact: Retailers attract customers more easily, event participants can obtain useful information at short notice, companies can align their marketing materials across all media channels.
How might connector technology influence consumption habits and information dissemination if it were used across, say, an entire city?
Saint-Étienne, France, gets a connector tech makeover
Digital Social Retail recently deployed connector technology throughout St Etienne, France – the first time any city has been completely outfitted with the devices.
Connectors provide a more intimate, specific channel through which organizations and their audience can communicate. That’s great when it’s just one store leveraging the technology, but at scale, the effect creates a better-connected, more efficient, smarter city.
Digital techniques like connector marketing have only begun to make the leap from a person-to-person or business-to-consumer platform to one that can connect multiple people with several other entities. This project in St Etienne will demonstrate how that can take place and how the modern city may soon look.
Consider a few examples:
Those are just a few of the ways connectors might positively influence day-to-day life in modern St Etienne, but the beauty of connector technology is that it can be more than just a marketing platform – as Digital Social Retail demonstrated with other connector technology partners.
With Social Retail’s Video Module, you can seamlessly update all your screens with new content, videos, images and text. Regardless of whether you have one screen or one thousand, you can manage them all from one computer.
With our Connector Module, you’ll be able to program mobile notification campaigns for your city and let your visitors know about important information and special events.
Digital Social Retail's team has been and continues to work with us to digitalize the ski station of Courchevel. After an initial training on the use of the platform, the Customer Success team remains available to accompany us on the deployment of connectors, the preparation of campaigns and the analysis of the collected data. The residents and the visitors of the station enjoyed receiving relevant information on their smartphones during their stay, a true sign of innovation of the station.
Digital Social Retail's worked with us in the preparation of our messaging for the holiday period. We prepared notifications among which the contents and the objectives varied between the discount of a specific model, the advertising of our Christmas contest through our Facebook page, and the emphasis of a new Jeep model through our website.
Aside from increasing customer sales, the digital signage has been extremely useful for stream lining sales and communication to each retail location. It’s good for quick messaging so that everyone can see the sales and events everyday. The messaging puts everyone on the same page which helps management manage their teams. Because the sales team is seeing product promotions more often, they are able to push specific products more efficiently.