As evidence that higher education is increasingly interested in leveraging the latest marketing tools, Digital Social Retail and France’s ESSEC Business School have formed a mobile app and connector technology partnership. The alliance is the first time, ever, that an institution of higher education turned to connector technology as a means of forming better relationships with its students. But the forward-thinking ESSEC Business School and Digital Social Retail may have paved the way for more colleges and universities to come.
Connectors provide an effective, non-invasive way to reach out
ESSEC has 5,000 students spread across two campuses in Paris. Delivering the right message to the right student in the right are of the campus posed a challenge to school administrators. Mass emails aren’t flexible or specific enough, individual emails prove to be too cumbersome, and SMS messaging is too invasive. Using Digital Social Retail’s customized connector platform in tandem with the school’s mobile app, Digital Social Retail integrated the Banner® ERP platform with Ellucian. Essec now has the ability to send student-specific notifications at the right time. This goes for wayfinding, classroom attendance, event dissemination, evacuation protocols, and anything else the students need to know.
Other benefits include: automatic check-in at events, real-time notifications for food or drink, merchandise discounts, and even the delivery of classroom-specific content.
“The idea of this project emerged as a result of visiting a mall in London that allowed visitors to stroll and have all the mall events on their smartphone. Having been asked to set up a ‘badge card’ system in our classrooms to facilitate the roll call of students by teachers, I immediately saw the potential of this type of technology. We are in the space of connected objects which will allow an additional set of possible services to be invented by our students. A big thank you to Digital Social Retail for accepting this challenge and to have made it a great adventure.”
– Catherine Croiziers de Lacvivier, CIO ESSEC Business School
Connectors can help students find their way to their next class.
Update one or more digital signs across campus with various messages, real-time announcements, wayfinding directions, entertainment, and more.
Students already spend all day on their phones. Use it to your advantage. Distribute messages as needed, at key points across your campus.