The Challenge:

Madvapes is a chain of retail stores that sells electronic cigarettes. The company partnered with Digital Social Retail to help increase brand awareness, promote special offers to customers, and improve customer relationships.

Products Utilized:

- Social Retail’s Digital Signage Campaign Manager

- 36 Samsung Signage Screens (1 per store location)


- Promote new products

- Increase awareness of store events

- Communicate product pricing changes

- Improve brand awareness

The Results:

- Improved communication between head office and store managers for products to push

- Promoted special sales and events

- Improved customer relationships which increased sales

Quote from Retail Marketing Director at Madvapes: Sam Throckmorton

Aside from increasing customer sales, the digital signage has been extremely useful for stream lining sales and communication to each retail location. It’s good for quick messaging so that everyone can see the sales and events everyday. The messaging puts everyone on the same page which helps management manage their teams. Because the sales team is seeing product promotions more often, they are able to push specific products more efficiently.

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Digital Social Retail and ESSEC Business School of Paris, France, have announced the first partnership of its kind, bringing beacon technology and a mobile app to an entire university, in this case two separate campuses.